Gamesauce Feature: Casual Connect Video, and Helping Developers Monetize

Gamesauce has released Liz Priestman and Jon Walsh’s presentation from Casual Connect: The First 48 Hours!

Following the video is an interview with Liz, looking everything from her favourite mobile game, to the future of the industry.

Check them out here!


The First 48 Hours: How to know NOW if you’ve got a hit or are DOA

Written by: Jon Walsh

Although the common consensus is that you should collect metrics for at least 30 days before drawing any major conclusions about the long term potential of your game, we’ve determined that there are some reliable early indicators that you should be paying close attention to after just 48 hours.

Read the full article on Gamesbrief!

Ad Types, and Integrating Ad Implementation into your Strategy

Mobile ads come in different forms, each offering their own unique ad experience. How do you know which types will be the most effective? When is the right time to introduce ads to your game’s lifecycle? The partner relations team tackles these questions and more this month. 

Q: There’s more than one kind of mobile ad out there. What are some of the advantages of using different types (video, static, rich media)?

Rhett: Video ads give players a good idea of what they can expect from the game being advertised. This increases the player’s value to the advertiser because they have already expressed an investment in the game. Rich media ads take this a step further by allowing players to get a taste of the gameplay before downloading. Players who choose to install after seeing a rich media ad are much more heavily invested.

Evan: Different types of ads can serve to monetize players at different stages of play. A static interstitial deploys quickly, and can last only a second or two. They’re ideal for level-completion or other short breaks. Video and rich media ads lend themselves better to situations where the player has more attention to devote to the ad’s content, like rewarded impressions.

Chris: As a developer, your objective when choosing to utilize ads is to earn additional revenue. Video ads and rich media ads will usually give you the higher conversion rates when compared to interstitial or banners. Some ad types may not always work in a developer’s game. In those scenarios the developer is better off using interstitials to alleviate the time it takes between each stage in the game. It is good to utilize an ad network that is flexible in its capabilities to be able to fit the needs of the developer.

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“The First 48 Hours” at Casual Connect!

Casual Connect is out in full force this week!

Today at 3:30pm, catch Elizabeth Priestman and Jon Walsh deliver the highly anticipated talk on “The First 48 Hours”. Can the success of your newly released mobile game be predicted in the first few days? What sort of metrics should you be looking at?

Attend the session, and find out!